About Me
I'm Umer Iftikhar, a performance marketing specialist and web developer. For over five years I've helped ecommerce brands, service businesses, schools and B2B companies grow by connecting paid media, search, websites and data into a single system that produces measurable results.
5+
Years Experience
25+
Projects Completed
3K+
Leads Generated
8x
ROAS Achieved
My Story
I started in digital marketing running campaigns, and quickly saw the same pattern everywhere: ads that drove traffic to slow, confusing websites, tracking that didn't match reality, and teams making budget decisions on data they couldn't trust.
So I learned to build the other half. Today I run Meta Ads and Google Ads, lead SEO programmes, and build Shopify stores and websites, with analytics and tracking tying it all together.
That combination is what makes the difference. When the same person designs the campaign, the landing page and the measurement, nothing gets lost in handover, and every improvement compounds across channels.
Principles
Clicks, likes and impressions are inputs. I measure success in leads, sales, cost per acquisition and return on ad spend.
One good campaign is luck. A connected system of ads, pages, tracking and follow-up is repeatable growth.
Tracking is set up before budgets scale, so every optimisation is based on evidence, not opinion.
You own your accounts, data and assets. Reporting is clear, honest and tied to the numbers you care about.
Approach
Every engagement follows the same disciplined process, adapted to your business, budget and goals.
Audit your ads, website, tracking and funnel to find where growth is blocked and money is leaking.
Map the customer journey and decide which channels, pages and automations will move the numbers.
Implement tracking, campaigns and conversion-focused pages, built to work together from day one.
Test, learn and reallocate budget to what works, then scale the winners with confidence.
Expertise
Start a project
Tell me about your business and goals. I'll come back with honest recommendations on where the biggest opportunities are, whether we end up working together or not.