Slow on mobile
Heavy themes, page builders and oversized images make pages slow on phones, where most visitors from social ads arrive.
Website Development
I'm Umer Iftikhar, a freelance web developer based in Karachi, Pakistan. My website development services cover business websites, redesigns and landing pages, built in WordPress or Next.js depending on how you plan to manage the site.
Because I also run paid ads and SEO, I plan each site around how visitors will arrive and what you want them to do next: call, book, inquire or buy. Every site is built mobile-first, with SEO basics and tracking in place before launch.
What to expect
The Problem
A website can look finished and still lose the people your marketing paid to bring in.
Heavy themes, page builders and oversized images make pages slow on phones, where most visitors from social ads arrive.
The design is polished, but the offer, the proof and the next step are hard to find.
Forms, calls and WhatsApp clicks aren't tracked, so you can't tell which pages or campaigns produce inquiries.
Small changes need a developer every time, so the site falls behind the business.
What I Build
Every project starts with the message and the inquiry path, then gets built on a stack that suits how you'll run the site.
Content-managed sites your team can update, with a lean theme setup and only the plugins the site needs.
As a Next.js developer, I build custom-coded sites for businesses that need specific functionality or performance beyond what a theme allows.
Focused pages for ad campaigns and offers, with one message, one action and form or call tracking in place.
Rebuilding an existing site around a clearer structure and message, with redirects planned so existing URLs aren't lost.
Ongoing SEO, paid ads and conversion testing after launch are separate services. Online stores built on Shopify are handled through my Shopify development service.
Process
You see the structure and copy before design starts, and the design before development starts.
I learn about your business, audience, offer and goals, and review competitor sites.
I plan the sitemap, page structure and inquiry path, and write copy that explains what you offer and why it's worth choosing.
Mobile-first page designs that reflect your brand and make the next step obvious.
I build the site in WordPress or Next.js with attention to speed, accessibility and SEO basics.
I test the site across devices, check tracking, launch, then review how visitors use it.
Tools & Platforms
Custom, high-performance React websites
Content management for sites your team updates
Consistent, maintainable styling
Deployment and hosting
Event and conversion tracking
Performance measurement
Who It's For
Service businesses that need a clear, credible site explaining what they do, where they work and how to get in touch.
Landing pages matched to each campaign, so paid visitors reach a page about the thing they clicked on.
WordPress sites where staff can add pages, posts and updates without waiting on a developer.
Redesigns for sites that are slow, hard to update or no longer describe the business accurately.
Proof
A WordPress site presenting products and room ideas with clear paths to inquire, plus analytics and Pixel tracking for inquiries, built to support Meta campaigns bringing in furniture buyers.
FAQ
My website development services cover planning, copy, design, development and launch for business websites, redesigns and landing pages. Each site is built mobile-first in WordPress or Next.js, with SEO basics, inquiry forms and tracking set up before launch.
Choose WordPress if your team will publish content often and wants to edit pages without a developer. Choose Next.js when speed, custom functionality or performance matter more than self-editing. I recommend one after discovery, based on your goals and who will maintain the site.
Yes. Copywriting is part of the process, because a clear message matters as much as the design. I write the copy from your input and you review it before design starts.
A redesign can keep existing search visibility if it's planned carefully. I keep or improve metadata on pages that matter, map old URLs to new ones and set up redirects, which reduces the risk of losing traffic, though no one can guarantee rankings.
Yes. Every site is designed mobile-first and tested across devices before launch, since most traffic, especially from social ads, arrives on phones.
I need your logo and brand guidelines if you have them, information about your services or products, any photos you want to use, and access to your domain and hosting. For a redesign, access to the current site and its analytics also helps.
Yes. I offer ongoing support for updates, performance monitoring and improvements after launch; the scope is agreed separately from the build.
It depends on the number of pages, how ready your content is, the integrations needed and how quickly feedback comes back. A single landing page is a much smaller project than a full site, and I give you a timeline in the proposal once the scope is clear.
Works Well With
Ongoing search optimization once the site is live.
Improving pages once there is real traffic data to work from.
For online stores built on Shopify.
Work With Me
Share what the site needs to do, roughly how many pages you expect, and a link to your current site if you have one. I'll reply with questions and a suggested approach.