Case Study · Education Lead Generation
Generating local admission enquiries for a school with targeted Meta Ads. Hyper-local Meta Ads campaigns designed to reach parents in the school's catchment area during admission season and turn interest into qualified admission enquiries.
Client Overview
Building Block Junior & High is a school serving families in its local community, offering junior and high school education.
For schools, marketing is intensely local and highly seasonal. The right audience is parents of school-age children within realistic commuting distance, and the window that matters most is admission season.
Business Challenge
The school needed a reliable way to generate admission enquiries from the right families, not just general awareness.
Strategy
I built a local lead generation system on Meta, focused on the families most likely to enrol.
Campaigns limited to nearby areas so every impression reached realistic prospects.
Creative highlighting what matters to parents: quality of education, facilities and admission information.
Lead forms and direct messaging so parents could enquire in a few taps.
Budget concentrated around admission periods when parents are actively deciding.
Execution
Step by step, from foundation to optimisation.
Defined geographic radius and parent audience profiles around the school.
Produced ad creative and copy focused on admissions and the school's strengths.
Configured lead forms and messaging so enquiries reached the school quickly.
Launched and monitored campaigns, refining targeting and creative based on enquiry quality.
Marketing Channels
Results
Local
Radius-targeted campaigns
Admissions
Enquiry-focused objective
Seasonal
Budget aligned to intake
Visual Gallery
Key Learnings
Tight geographic targeting kept budget focused on families who could realistically enrol.
Concentrating spend around admission season produced far more value than spreading it across the year.
Parents compare schools quickly. Fast responses to enquiries help convert interest into visits.
Your turn
If Building Block Junior & High's challenge sounds like yours, let's talk. Share a few details and I'll outline how I'd approach it for your business.