Pages that target nothing
Service and product pages aren't built around the searches customers use, so they compete with each other or with nothing at all.
Search Engine Optimization
I'm Umer Iftikhar, an independent SEO consultant based in Karachi, Pakistan. My SEO services help business websites and online stores get found in search: I fix technical problems, map keywords to the right pages, improve on-page content and set up local SEO for businesses that serve a specific area.
I work on WordPress and Shopify sites for clients in Pakistan and abroad, and I handle every project myself. Rankings depend on competition, site history and content, so I don't promise positions. I explain what I'll change and how we'll track the effect.
What to expect
The Problem
Most sites don't have one big SEO problem. They have several small ones that add up.
Service and product pages aren't built around the searches customers use, so they compete with each other or with nothing at all.
Crawl errors, slow pages, duplicate URLs, wrong canonicals and missing structured data make a site harder for search engines to index and understand.
Posts are published without keyword research or intent mapping, so they attract little relevant traffic and few inquiries.
What you offer, where and for whom is hard to find in the copy, which makes pages less useful to searchers and harder for search engines and AI tools to summarize.
What I Do
Every page on your site should have a clear job: a topic to cover, a search to satisfy and a next step for the visitor. As an SEO expert working on your site directly, I organize the work into four areas.
Crawlability, indexation, site speed, Core Web Vitals, canonicals, redirects, sitemaps and structured data, checked and fixed in priority order.
Keyword research grouped by intent and mapped to pages, so each URL targets a clear opportunity and pages don't compete with each other.
Titles, meta descriptions, headings, internal links and content structure improved so pages answer the search and lead to an inquiry or sale.
Google Business Profile, local landing pages and citations for local businesses; product and collection page optimization for online stores.
On links, I focus on earning them through useful content, digital PR opportunities and partnerships, and I don't use link schemes that put a site at risk.
Process
The audit sets the order of work, so the changes most likely to matter come first.
A technical crawl, content inventory, backlink review and competitor gap analysis, summarized as prioritized findings.
I research keywords by relevance, demand and commercial intent, then map them to existing or new pages.
I resolve indexation, speed, structured data and site architecture issues, or brief your developer on exactly what to change.
I improve existing pages and plan new ones around search intent, with clear headings, direct answers and calls to action.
I monitor queries, rankings, traffic and conversions in Search Console and GA4, and update the plan each month.
Measurement
SEO changes take time to be crawled and reflected in search, so I report trends over months rather than reacting to daily movement.
Tools & Platforms
Indexing, queries and performance
Organic traffic and conversions
Technical crawls and site audits
Keyword and competitor research
Core Web Vitals and performance
Structured data vocabulary
Who It's For
The work changes with the kind of site you run.
For businesses serving customers in a specific city or region: Google Business Profile, local landing pages and consistent business listings.
Product and collection pages, duplicate and filtered URLs, and product structured data for online stores.
Platform-specific setup: SEO plugin and theme settings on WordPress, product and collection templates on Shopify, and clean URLs on both.
URL mapping, redirects and metadata transfer when you change platforms, so existing search visibility isn't lost by accident.
Proof
A WordPress to Shopify migration treated as an SEO project: indexed URLs mapped, 301 redirects set up, metadata carried over and indexing monitored after launch. The case study reports rankings were maintained through the move.
On-page structure, metadata and content improved around corporate gifting searches, as one channel in a four-channel acquisition program.
Metadata, collections and on-page content optimized for the searches pet owners use, as part of a new Shopify store launch.
FAQ
My SEO services cover technical SEO, keyword research and mapping, on-page optimization, local SEO and ecommerce SEO. Most projects start with an SEO audit, which sets the order of the work, followed by fixes, page improvements and monthly tracking in Search Console and GA4.
Technical SEO makes sure search engines can crawl, index and understand your site: speed, indexation, canonicals, redirects, sitemaps and structured data. On-page SEO improves what each page says and how it's organized: titles, headings, copy, internal links and how well the page answers the search.
There is no fixed timeline. Technical fixes can take effect once affected pages are recrawled, while ranking and traffic growth depend on competition, your site's history and how much content needs creating or improving. I report progress monthly so you can see the trend.
Yes. For businesses that serve a specific city or region, I optimize your Google Business Profile, build or improve local landing pages and keep your business details consistent across listings.
A careful migration reduces the risk of losing rankings, though no one can guarantee them. I map every important URL to its new location, set up 301 redirects, carry over metadata and monitor indexing after launch, which is how I handled GulKhan.pk's move from WordPress to Shopify.
I write and structure pages so key facts are clear: who you are, what you offer, where, and answers to common questions. That helps search engines and AI tools understand the page, but no one can guarantee a page will be quoted or cited in AI answers.
I focus on earning links through useful content, digital PR opportunities and partnerships. I don't buy links or use link schemes that put your site at risk.
I need access to Google Search Console and GA4, and admin access to your WordPress or Shopify site if I'm making changes directly. For redirects or DNS changes during a migration, hosting or domain access may also be needed.
Works Well With
When the site needs rebuilding, not just optimizing.
Store builds and migrations planned with search in mind from the start.
Turning more organic visitors into inquiries and sales.
Work With Me
Share your website address, the products or services you want to be found for and the areas you serve. If you have Search Console set up, mention it. I'll review the site and reply with the opportunities I see.