Case Study · Corporate Growth
Building a multi-channel B2B acquisition system for corporate gifting. A coordinated Meta Ads, Google Ads, SEO and email programme built to put a heritage truck art brand in front of corporate buyers and turn interest into high-value gifting orders.
Client Overview
Gul Khan Truck Art is known for bringing Pakistan's iconic truck art tradition to modern products. Its corporate division creates customised gifts for companies: branded, culturally distinctive pieces for clients, employees and events.
Corporate gifting is a high-value, relationship-driven sale. Buyers are procurement teams, HR managers and marketing leads who compare suppliers, request quotes and order in volume. The brand needed a digital system that could reach these decision-makers consistently, not just consumers scrolling social media.
Business Challenge
The corporate offer had strong product appeal but no dedicated acquisition engine. Most visibility came from the consumer side of the brand, which attracts a very different audience.
Strategy
Rather than running channels in isolation, I designed each one to play a specific role in the corporate buyer's journey, from discovery to enquiry to repeat orders.
Showcase the distinctive product range to professional audiences and seasonal gifting moments, building awareness and retargeting pools.
Target high-intent searches for corporate and customised gifts so the brand appears when companies are actively sourcing suppliers.
Optimise pages around corporate gifting keywords so organic search delivers enquiries without paying for every click.
Keep the brand top-of-mind through long decision cycles and bring past corporate clients back for new occasions.
Execution
Step by step, from foundation to optimisation.
Mapped corporate buyer personas, key gifting seasons and the products most suited to bulk orders.
Configured conversion tracking for enquiries and quote requests so every channel was measured against real business actions.
Launched Meta campaigns for awareness and retargeting, and Google Search campaigns targeting corporate gifting intent.
Improved on-page structure, metadata and content around corporate gifting search terms.
Created email campaigns to nurture enquiries and re-engage previous corporate clients ahead of gifting seasons.
Reviewed performance across channels, reallocated budget toward what produced enquiries, and refined targeting and messaging.
Marketing Channels
Results
4
Integrated acquisition channels
B2B
Lead generation focus
Always-on
Corporate marketing system
Visual Gallery
Key Learnings
Corporate buyers discover, research and decide over time. Social, search and email each covered a different stage of that journey.
Measuring quote requests and enquiries kept optimisation focused on business value rather than traffic volume.
Gifting demand peaks around festivals and year-end, so campaigns and emails were planned ahead of those windows.
Your turn
If Gul Khan Truck Art Corporate's challenge sounds like yours, let's talk. Share a few details and I'll outline how I'd approach it for your business.