Numbers that don't match
GA4, Meta and Google Ads each report different results, and nobody knows which to believe for which decision.
Analytics & Tracking
I'm Umer Iftikhar, a Google Analytics consultant based in Karachi, Pakistan. I set up and audit GA4, Google Tag Manager and conversion tracking for Google Ads and Meta, so you can see which campaigns and pages lead to inquiries and sales.
No setup records every visit or conversion: ad blockers, consent choices and browser privacy features all remove some data. My aim is tracking that is accurate where it can be, consistent across tools, and documented so you know what each number means.
What to expect
The Problem
When the numbers disagree, it's hard to know which campaigns to keep.
GA4, Meta and Google Ads each report different results, and nobody knows which to believe for which decision.
Form submissions, calls and WhatsApp clicks aren't tracked, so channels that produce inquiries look like they don't.
Hard-coded scripts, duplicate tags and abandoned containers slow the site and inflate or corrupt the data.
Ad blockers, consent choices and browser restrictions hide some conversions from ad platforms, weakening the data their bidding depends on.
What I Set Up
I design tracking around the questions you need answered, then implement it cleanly. As a GA4 consultant, I'd rather track ten events properly than fifty that nobody uses.
The key events, conversions and parameters that map to your business goals, written down with consistent names.
A clean GA4 configuration and a structured Google Tag Manager container with clear triggers and variables.
Google Ads conversion actions with enhanced conversions, and Meta Pixel with Conversions API and deduplication.
Looker Studio and GA4 reports focused on leads, sales and cost, not page views.
Server-side tracking adds hosting cost and ongoing maintenance, so I recommend it only when the improvement in data quality is worth it for your ad spend.
Process
Every change is tested before handover, and every event is documented.
I review existing tags, events, conversions and the gaps between platforms.
I document the events, conversions and naming conventions tied to your goals, for you to approve.
I configure Google Tag Manager, GA4, ad platform conversions and, where agreed, server-side events.
I test each event across devices and browsers and compare totals between platforms.
I build reports, document the setup and walk your team through it.
Tools & Platforms
Events, conversions and audiences
Tag deployment and data layer
Server-side event tracking
Including enhanced conversions
Custom reporting dashboards
Heatmaps and session recordings
When It Helps
Check that conversions are counted correctly before spending more on campaigns that optimize toward them.
Redesigns and migrations often break tags, triggers and conversion events without anyone noticing.
Find out why GA4, Google Ads and Meta differ, and agree which figure to use for each decision.
Replace manual spreadsheet work with a dashboard that updates itself.
Proof
Conversion tracking configured for inquiries and quote requests, so Meta Ads, Google Ads and SEO were measured against real business actions.
Meta Pixel and analytics installed on a new Shopify store to measure visits, add-to-carts and purchases.
FAQ
A Google Analytics consultant plans, sets up and audits how a website's visits and conversions are measured. In my work that means GA4 and Google Tag Manager setup, conversion tracking for Google Ads and Meta, ecommerce tracking, dashboards and documentation.
Each platform uses different attribution models, time windows and tracking methods, so some difference is normal. A clean setup removes gaps caused by broken or duplicate tracking, and I help you decide which figure to use for which decision.
Server-side tracking sends conversion events from a server you control rather than only from the visitor's browser, which makes them less affected by ad blockers and browser restrictions. It adds hosting cost and maintenance, so it suits businesses whose ad spend depends heavily on conversion data; many smaller sites are fine with Conversions API and enhanced conversions alone.
Yes. WhatsApp clicks, call clicks, email clicks and form submissions can all be tracked as conversions in GA4 and sent to Google Ads and Meta.
For most sites, yes. Google Tag Manager keeps tracking in one place, makes changes quicker and safer, and avoids hard-coding scripts into the website.
I can implement consent mode and a consent banner so tracking follows visitors' choices. Which rules apply depends on where your visitors are, so the legal requirements for your business should be confirmed with your own adviser.
No. Ad blockers, consent choices, browser privacy features and cross-device journeys mean some conversions are never recorded. Good tracking reduces avoidable gaps and makes the data consistent enough to make decisions with.
I need editor or admin access to GA4 and Google Tag Manager, access to Google Ads and your Meta business portfolio for conversion setup, and website or store admin access if code or plugin changes are needed.
Works Well With
Campaigns whose bidding learns from the conversions you track.
Facebook and Instagram campaigns that depend on Pixel and Conversions API data.
Funnel analysis that starts with reliable event data.
Work With Me
Tell me which tools you use, such as GA4, Tag Manager, Google Ads, Meta and your website or store platform, and which numbers you don't trust. I'll reply with what I'd check first.