Product pages that leave questions
Sizing, delivery, returns and exchanges are unclear, so shoppers hesitate or leave to ask.
Shopify Development
I'm Umer Iftikhar, a freelance Shopify developer based in Karachi, Pakistan. I set up, design and customize Shopify stores, move stores from WordPress and WooCommerce to Shopify, and connect them to the marketing tools you use to sell.
Because I also run Meta and Google ads, I build stores with ad traffic in mind: clear product pages, simple navigation, a smooth mobile checkout and purchase tracking that ad platforms can use.
What to expect
The Problem
A theme and a product import make a store. They don't make one that sells.
Sizing, delivery, returns and exchanges are unclear, so shoppers hesitate or leave to ask.
Moving from WordPress or WooCommerce without URL mapping and redirects can erase search visibility the old site had earned.
Apps added over time slow the store down and sometimes conflict with each other or the theme.
Sales aren't sent correctly to Meta, Google and GA4, so ad platforms optimize on incomplete data.
What I Build
I plan the store around the customer journey and the marketing that will send traffic to it. My Shopify store development and website design work covers four areas.
Store configuration, theme setup, payments, shipping, policies and collections, ready for launch.
A fast theme adapted to your brand, with custom sections built in Liquid where the theme falls short.
Products, customers, orders and content moved from WordPress or WooCommerce, with every important URL mapped and redirected.
Meta Pixel and Conversions API, Google Ads, GA4, Merchant Center and email tools connected to the store.
I customize themes and build theme sections; custom Shopify app development isn't part of this service. Running ads, ongoing SEO and conversion testing after launch are separate services.
Process
For migrations, the URL map is finished before anything moves.
I define the catalog structure, customer journey, key pages and the integrations you need.
I adapt a fast theme to your brand and conversion goals, mobile-first.
I import products, customers and orders, and map old URLs to new ones with redirects when migrating.
I connect analytics, ad pixels, product feeds, payment gateways and shipping.
I test every path to purchase, launch, then improve the store based on how shoppers use it.
Tools & Platforms
Store setup, themes and customization
Theme development and custom sections
Carefully selected integrations
Product feeds for Shopping ads
Catalog and Conversions API
Ecommerce event tracking
Who It's For
Brands launching on Shopify that need the store set up, designed and ready for marketing from day one.
Stores moving from WordPress or WooCommerce that want to keep their products, customers and search visibility.
Existing stores that need a clearer structure, a faster theme or product pages that answer shoppers' questions.
Stores about to run Meta or Google campaigns that need purchase tracking and product feeds set up correctly first.
Proof
A full move from WordPress to Shopify: store, theme and collections built, products and content migrated, URLs mapped with 301 redirects, and indexing monitored after launch.
A Shopify store with collections organized by style, variants set up for sizes, sizing and policy details on every product, and the purchase path tested on mobile and desktop.
An art-first Shopify storefront with Meta Pixel tracking product views, add-to-carts and purchases for Meta campaigns.
A Shopify store organized by product category and pet type, launched with Meta Pixel and analytics tracking purchases.
FAQ
A Shopify developer sets up, customizes and maintains Shopify stores. In my work that covers store setup, theme customization, product and collection structure, migrations from other platforms, and connecting the store to analytics, ad platforms and product feeds.
Yes. I migrate products, customers, orders and key content, map each important URL to its new Shopify address with 301 redirects, and monitor indexing after launch to reduce the risk of losing search traffic.
I customize fast, well-built themes to your brand and build custom sections in Liquid where needed. For most stores this is quicker to deliver and easier to maintain than a theme built from scratch.
I need your product information and images, brand assets, store policies such as shipping and returns, and decisions on payment and shipping options. For an existing store, I need collaborator or staff access to your Shopify admin.
Yes. Meta Pixel and Conversions API, Google Ads conversion tracking, GA4 ecommerce events and the Merchant Center product feed are set up as part of the build.
Yes. If you need a Shopify expert to improve the store you have rather than start again, I can customize your current theme, restructure collections and product pages, remove apps the store doesn't need, and fix tracking.
It depends on the size of the catalog, how much the theme needs customizing, whether a migration is involved and how ready your product content is. I give you a timeline in the proposal once the scope is clear.
Yes. I offer ongoing Shopify support after launch, and if you need it, conversion optimization and performance marketing to grow sales; each is agreed separately.
Works Well With
Facebook and Instagram campaigns that send shoppers to the store.
Shopping and Performance Max campaigns built from your product feed.
Improving product pages, cart and checkout once the store has traffic.
Work With Me
Share your store link or current platform, roughly how many products you sell, and what you want to launch or change. I'll reply with questions and a suggested approach.