Case Study · Web & Lead Generation
A WordPress website and ad campaigns to attract furniture buyers. A WordPress website and digital advertising programme built to showcase furniture and interior products and bring qualified buyers to the brand.
Client Overview
Decordreams is a furniture and interior brand helping customers furnish and style their homes.
Furniture is a considered purchase. Buyers browse, compare and often want to speak with someone before committing, so the digital journey needs to inspire and then make enquiring easy.
Business Challenge
Decordreams needed a digital presence that could attract furniture buyers and move them toward a purchase conversation.
Strategy
I built a website to inspire and convert, then used paid social to bring the right buyers to it.
A WordPress site presenting products and room ideas with clear paths to enquire.
Meta campaigns reaching homeowners and people interested in interior design and furniture.
Enquiry forms and direct contact options placed throughout the site.
Execution
Step by step, from foundation to optimisation.
Designed and developed the WordPress website with product showcases and enquiry paths.
Set up analytics and Pixel tracking for enquiries and key actions.
Launched Meta Ads targeting furniture and interior buyers, with retargeting.
Adjusted creative, audiences and landing pages based on enquiry performance.
Marketing Channels
Results
WordPress
Website launched
Meta
Buyer acquisition campaigns
Enquiry-led
Conversion path
Visual Gallery
Key Learnings
For furniture, the goal is often an enquiry, not an instant checkout.
Showing products in context helps buyers picture them in their own homes.
Your turn
If Decordreams's challenge sounds like yours, let's talk. Share a few details and I'll outline how I'd approach it for your business.